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Get your free SEO score and report. Then, use this simple process to take the steps you need to improve your score.

 

Digital marketing of an article what is SEO

SEO is an abbreviation of "Search Engine Optimization" or search engine optimization in Danish. In practice, the work consists of achieving a high position in the search results from Google or the other search engines. SEO is thus focused on attracting more organic (non-paid) traffic from the search engines.

If you have a website and you want more traffic, this should be part of your marketing efforts. In the following we explain how.

 

To understand the meaning of SEO, I will break down the elements and look at the individual parts:

 

Quality traffic: You can attract all visitors, but if they do not have a real interest in your products or service, the work of attracting visitors is wasted. Rather, it is about attracting the "right" visitors who are interested in your products or the service you offer.

The amount of traffic: Once you've found the right target group and you've figured out how to attract relevant traffic, it's about attracting even more traffic and gaining volume.

Organic results: The paid ads make up a significant part of many results in SERP (search engine result page). Organic traffic is all traffic that you do not need to pay for and is the traffic you work with in your SEO efforts.

If you want better rankings in Google and more potential customers, you should work with seo optimization to a great extent. Your SEO strategy depends on whether you succeed with search engine optimization or not.

 

Google uses hundreds of factors when ranking websites to find out which websites should be "rewarded" with good results in Google.

 

About Simon Grieving

About Simon Grieving

I have over 12 years of experience, education and "know how" within online marketing.

I have a holistic approach to online marketing across digital channels.

My focus is on the digital customer journey to follow customers through all touch points across channels and devices.

 

Read more about me

 

How does SEO work?

You can think of a search engine as a website you visit to get a question answered either by typing the question or using your voice (voice search).

The search engine will then come up with a long list of links to websites that can potentially answer your questions.

 

Here's how it works: Google or another search engine has a "crawler" that goes out and gathers information about all the content they can find on the internet. The crawler returns information that is built up in an index. This index is then run through an algorithm that tries to match all the collected data with your query.

 

There are many factors that go into the search engine's algorithm. We don't know exactly which factors come into play, but by testing and learning you continuously build up knowledge and gain an insight into how the search engine's algorithm works.

 

Below you can see a number of factors that experts agree play a role in SEO.

 

Study by MOZ on ranking factors in SEO

SEO therefore consists of a wide range of effort areas from producing relevant and informative content, to optimizing title tags, Meta descriptions, internal and external link building, speed optimization, optimization of user-friendliness and much more.

 

Basically, you can divide work with search engine optimization into 2 parts: On-site SEO and Off-site SEO.

 

The 3 elements of SEO

There are 3 major areas for work with SEO. These are typically the areas you work with.

 

Onsite SEO

Offsite SEO

Violations of Google guidelines

What is on-site SEO?

With on-site SEO (also known as on-page SEO), you work on optimizing elements on a website in order to rank higher in the search results and attract organic traffic. On-site SEO is largely about the content on the website and the HTML source code.

 

In addition to helping search engines interpret the website's content, correct on-site SEO also helps users to quickly find out what a page is about and whether it fulfills the search query. It is essential that the search engines understand what the users want from results if a visitor visits a page.

 

It is therefore a way for Google to find out whether the content matches the user's query. Remember that Google's primary function is to deliver the best results for a given search to relevant users.

 

The ultimate goal of on-site SEO is to make it as easy as possible for both search engines and users:

Understand what a website is about

Identify a page as relevant to a search query or queries (a particular keyword or keyword phrases)

Finding a page useful and worth ranking well in search engine results (SERP)

Keywords, content and onsite SEO

In the past, on-site SEO has been synonymous with using keywords, including keywords with high value, on several important pages.

 

To understand why keywords are no longer at the center of the work once

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